Integrating Strategy and Culture: The Culture of Dedication in Samsung Electronics and Apple Inc.

Abstract

This study addresses the benefits and shortcomings of the organizational culture models employing organizational effectiveness and competitive advantage theories. Following the critical analysis of preceding literature, this study discusses the benefits of an integrative approach as demonstrated by the ABCD model for conceptualizing organizational culture for practitioners to proactively manage culture for enhanced firm performance. Also, by focusing on the sequential dynamics of ABCD model which denotes dedication as the originating point, this paper explores how the findings from organizational behavior can be integrated with the ABCD model to create a competitive corporate culture. For this purpose, Samsung Electronics and Apple Inc.’s leadership and human resource policies are and initial conditions that facilitate the creation of competitive culture are introduced through a qualitative case study approach.