Innovative Usage of Online Platforms Analytics on Event Planning based on the Genetic Algorithm with Greedy Approach

Abstract

Many users need social media platforms to improve business. The usage of those platforms is usually focused on the marketing and customer targeting. Platforms like Facebook, Instagram or YouTube give their users a large number of reports and analytic tools. Public figures and organizations have a large number of followers who generate a significant number of activities. This paper focuses on the use of Facebook's geography analytic in the process of events planning. The problem is formulated as a combinatorial optimization problem. Data from social media platforms are used as an input to nature-inspired optimization algorithm. A public data set has been created with cities from 20 European countries. An adjusted genetic algorithm (AGA) is proposed. The greedy approach and AGA are compared on real data from several Facebook pages and on the created public dataset. The genetic algorithm shows better results and it gives the same solution as an exhaustive search for smaller instances.