App-based Ride-Sharing Adoption Behaviour of Commuters: Evaluating through TAM Approach

Abstract

: The purpose of the present study is to identify the antecedents of the behavioural intention in using app-based services used for ride-sharing in an Indian context. The basic TAM model in extended form has been examined for studying the impact of the various factors on attitude formation and behavioural intention to use app-based ride-sharing. The constructs used in the structural model were tested by using software SPSS & AMOS. A total sample of 351 respondents was collected from the Indian capital region who have behavioural intentions in using app-based ride-sharing. The study established that societal influence and ecological concern for the environment are the prime factors for people in making positive attitudes toward using ride-sharing apps. App based ride-sharing providers can provide social media interface to increase the usage of such apps among the masses. This study proposes three additional factors; societal influence, ecological concern, and economical benefits along with existing perceived ease of use and perceived usefulness as an antecedent of app-based ride-sharing service adoption behaviour.