Responsibilities of the Application Provider in the Sales of Goods and Services Through E-Commerce

Abstract

In the industrial revolution 4.0 era, the use of e-commerce in trading of goods and services has increased. It is because of the internet users in Indonesia has increased and reached 82.000.000 users in 2019. The use of ecommerce has helped the community to buy their daily needs. So, the government needs to strengthen the rules in trading. This study employed a prescriptive normative method. The data analyzed were the applicable legal rules and practices in buying and selling of goods and services through e-commerce platform. This study showed that there were sellers in an online platform who did not deliver the products or services as promised, and sellers who did not confirm that payments have been made. The results indicate that the misconduct behavior in e-commerce does not only adversely affect consumer confidence but also cause problems in the economic development of the society. Therefore, it is recommended that the application of e-commerce must be implemented in a green marketing concept, so that the marketing is carried out legally between the