Does every link have the same usability?: an exploratory study of the link structure of cyber malls

Abstract

Designing an effective link structure is critical for effective navigation in cyber shopping malls. In this study, the usability of three types of add-on links are evaluated through measures of frequency of use, rate of recall, and perceived convenience of navigation. The results indicate that the usage rate is interrelated with both the recall rate and the convenience of navigation, and that not all add-on links increase the convenience of navigation.