Proposal for the improvement of productivity to industry marketer DGS. of R.L. of C.V.

Abstract

The uncertainty derived from the pandemic has affected the productivity of companies; the productive capacity of people is closely linked to the emotional, that’s way when they are nervous, sad, anxious or worried, it is common for them to turn out to be less efficient in their work activities than expected. Each person reacts differently and has unique ways of stabilizing and motivating. Consequently, it is possible that only a few have been able to adapt smoothly to the new normality, and many others continue to seek a balance between the reality of their life at home and their work or profession. The objective of this study is to measure productivity in an automotive agency through the COVID-19 pandemic environment and the application of the comprehensive productivity evaluation technique. The tool that was obtained was an interview with managerial positions for the collection of information. It should be noted that a positive response was obtained, showing a recovery in productivity as a result of the new strategies that the agency applied for the new normality.