Tips for Working with the Media.

Abstract

Working with your local media can raise awareness, generate publicity, and ensure coverage of events and outreach for Clinical Hypnosis Day (CHD). When working with the media to promote CHD and Clinical Hypnosis in general, it is essential to establish realistic objectives prior to contacting news outlets and certainly before any communication with reporters. Following are some suggestions for ensuring a productive experience and outcome working with the media (i.e., print, television, radio) to educate the public about CHD and Clinical Hypnosis.