COVID-19 Paradigm Shift: Exploring Effects on Entrepreneurial Phase Ventures

Abstract

Recent developments globally due to coronavirus have hustled the digital disruption and heightened the need for adopting the pillar technologies practised during the pandemic crisis. Disruptive technology is described as when one technology drifts the existing technology and changes the nature or structure of the industry. It is hard to conceive the technologies that will dominate in the post-COVID-19 era since trends are changing awfully, faltering economies, culture, employment, and the workforce individually and collectively. In analysing how Founder-CEOs make decisions by evaluating a particular operational decision, this study focuses on a process viewpoint and tries to understand the behaviour and processes used by decision-makers. For this study, three founding CEOs of technology-enabled businesses in Pakistan were interviewed. The findings of this study will refer to teaching, coaching and aspiring the current founding CEOs.