ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA

Abstract

The purpose of this research is to find out whether social media, e-marketplace and e-commerce have a significant influence on digital technology in Pontianak City. The development of digital technology in information and communication has a relationship with society, information and communication technology as a tool that can be used to study social phenomena that cover broad fields such as trade applications, community services and so on. This research is located in Pontianak City with 105 respondents of MSME actors. Data analysis using SPSS 24 software. The results of this study found that social media has a significant role in digital technology, meanwhile e-marketplace and e-commerce do not have a significant effect.