The Research on Service Innovation of Theme Hotel

Abstract

The innovation of hotel products is based on the product design and development of customers' perceived value. In recent years, the e-sports industry has grown rapidly in China. The differentiation and individualization of hotel’s innovative services have been provided enjoy a diverse accommodation experience for hotel customers. This research mainly focuses on "service innovation", "service quality" and "customer satisfaction" to make in-depth analysis and discussion, and provide a set of innovative standards and customer satisfaction basis for the theme hotel of e-sports services. Using SPSS narrative statistics, factor analysis, reliability and validity analysis, Pearson Productmoment Correlation Analysis, etc. Empirical research results: (1) The closer the “service innovation” is launched, the more it has a positive impact on “customer satisfaction”; (2) the stability and quality of “service quality” has a positive impact on “customer satisfaction”. Moreover, the research makes suggestions for the future development of the e-sports hotel as a reference.