persepsi konsumen Terhadap kualitas produk dan pelayanan es krim angi

Abstract

Abstract:This research was conducted by looking at the market level which is quite high for Angi’s Ice Cream. This study aims to determine: (1) Consumer perceptions of the quality of Angi’s Ice Cream products; and (2) Consumer perceptions of the service quality of Angi’s Ice Cream.This type of research is descriptive research with quantitative research methods and a survey approach via Google Forms. The research population was Angi’s Ice Cream consumers, while the research sample was 40 students at a university in Pontianak who were Angi’s Ice Cream consumers. By applying this research method, the researcher distributed questionnaires to 40 respondents who were students at a university in Pontianak by Google form. Data analysis techniques using descriptive statistical analysis.The results showed that (1) Consumer perceptions of the quality of Angi's Ice Cream products were good, and (2) Consumer perceptions of the service quality of Angi's Ice Cream were also good. This was concluded based on the results of a survey on the analysis of "Consumer Perceptions of the Quality of Angi’s Ice Cream Products and Services".Keywords: Consumer Perception, Product Quality, and Service QualityAbstrak:Penelitian ini dilakukan dengan melihat tingkat pasar yang cukup tinggi pada Es Krim Angi. Penelitian ini bertujuan untuk mengetahui: (1) Persepsi konsumen terhadap kualitas produk Es Krim Angi, dan (2) Persepsi konsumen terhadap kualitas pelayanan Es Krim Angi.Jenis penelitian ini adalah penelitian deskriptif dengan metode penelitian kuantitatif dengan pendekatan survey melalui google form. Populasi penelitian adalah konsumen Es Krim Angi, sedangkan sampel penelitian adalah 40 orang mahasiswa/mahasiswi di salah satu universitas di Pontianak yang menjadi konsumen Es Krim Angi. Dengan menerapkan metode penelitian ini, peneliti menyebarkan kuesioner kepada 40 responden yang merupakan mahasiswa/mahasiswi di salah satu universitas di Pontianak melalui google form. Teknik analisis data menggunakan analisis statistik deskriptif.Hasil penelitian menunjukkan bahwa (1) Persepsi konsumen terhadap kualitas produk Es Krim Angi sangat baik, dan (2) Persepsi konsumen terhadap kualitas pelayanan Es Krim Angi juga sangat baik. Hal ini disimpulkan berdasarkan pada hasil survey terhadap analisis “Persepsi Konsumen Terhadap Kualitas Produk dan Pelayanan Es Krim Angi”.Kata kunci: Persepsi Konsumen, Kualitas Produk, dan Kualitas Pelayanan