Trade Mark Incentives

Intellectual Property Office (IPO) Research Paper Series Pub Date : 2011-07-01 DOI:10.2139/ssrn.2710619

C. Greenhalgh, M. Rogers, Philipp Schautschick, Vania Sena

引用次数: 13

Abstract

This report investigates potential links between trade marking and performance. The researchers document an overview of corporate trade marking activity in Britain, analyse the role of trade marks in the innovation process for firms and their impact on households, and explore possible links between trade marking and branding.

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商标激励措施

本报告调查了商标与业绩之间的潜在联系。研究人员对英国的企业商标活动进行了概述，分析了商标在企业创新过程中的作用及其对家庭的影响，并探索了商标与品牌之间可能存在的联系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Intellectual Property Office (IPO) Research Paper Series

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