Evaluating the efficiency of public relations programs in the Administration

Abstract

The trust capital of the population in public institutions can be gained by developing and implementing social responsibility campaigns with specialized NGOs or sponsors from the private sector. These campaigns are intended to take into account the interest of society, and their main purpose is to improve the quality of life of each citizen, as well as for the local community and society in general. The social responsibility campaign is one of the most current management strategies in which companies try to create a positive impact on society while carrying out their activity, and their evaluation is essential to measure the impact that these campaigns have generated among citizens, in particular, but also in society in general.