The Innovation of Ideological and Political Education in a Perspective of Subliminal Message Technology

Abstract

Enhancement and innovation of ideological and political education are strategically significant to achieve the great revival of Chinese nation. As subliminal messages are hidden and can be used to influence people imperceptibly, we try to apply it to ideological and political education in higher education institutions, and evaluate its effectiveness by carrying out series of experiments. The experimental results demonstrate that, after three months, the degrees of approval of students in experimental group improve greatly. It can be concluded that subliminal message technology is effective in ideological and political education.