IoT based intelligent billboard using data mining

Abstract

The paper presents the design and implementation of an intelligent advertising system using Raspberry Pi B+ v1.2 development board, RFID and display panels integrated over a network. This system can be used in multi retail stores, malls and shopping complexes. The proposed system works on performing data mining and trend analysis over sales, inventory data which is collected in real time by using POS system implemented using RFID tags attached to products. The display panels(billboards) will be placed at strategic locations. The proposed outcome of the project aims to provide better offers and deals to customers without targeting them individually, rather using a segmented approach.