{"title":"Introductory Chapter: Changing Panorama of Digital Communication Management","authors":"Beatriz Peña-Acuña, A. Formanchuk","doi":"10.5772/intechopen.78071","DOIUrl":null,"url":null,"abstract":"Companies have understood that an intelligent communication direction is translated into a value for the company where the asset, that is, people can be involved and flow in production processes with higher quality, the culture and values of the company are strengthened. The company and, of course, directly affects the productivity and economic performance of it. The most successful companies are those that have a human fabric and a consolidated business culture.","PeriodicalId":321684,"journal":{"name":"Digital Communication Management","volume":"117 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Digital Communication Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5772/intechopen.78071","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Companies have understood that an intelligent communication direction is translated into a value for the company where the asset, that is, people can be involved and flow in production processes with higher quality, the culture and values of the company are strengthened. The company and, of course, directly affects the productivity and economic performance of it. The most successful companies are those that have a human fabric and a consolidated business culture.