Le Marketing Vert Comme Entrée à L’incarnation De La Responsabilité Sociale Des Entreprises

Abstract

This article aims to establish how Green Marketing and Corporate Social Responsibility can work together, showing the importance for the company to adopt a Green Marketing approach, integrating CSR practices into the strategy of this marketing and this within the framework of meeting the needs of consumers after having a positive impact on their preferences and ordering environmentally friendly products, and minimize environmental risks by respecting and preserving environmental protection laws.