INTENSI UKM DALAM ADOPSI FINANCIAL TECHNOLOGY DI JAWA TIMUR

National Conference of Creative Industry Pub Date : 2018-09-06 DOI:10.30813/NCCI.V0I0.1233

Auditia Setiobudi, Trianggoro Wiradinata

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引用次数: 7

Abstract

ABSTRACT:

Small and Medium Enterprises (SMEs) is one of the pillars and strengths that contribute to the Indonesian economy. SMEs in Indonesia began to grow because of the growing technology. One of the supporting factors is the business of Financial Technology (fintech). This study aims to find out the factors that affect the intention of SMEs (vendors) in terms of the use of Financial Technology in the form of cashless payment applications (for the example: OVO, T-Cash, and so on). This research uses semi-structured research framework with T-O-E (Technology - Organization - Environment) approach. The method used is qualitative descriptive. Data on influencing factors are obtained from semi-structured interviews to describe the phenomenon of application-based cashless payment. Validity is tested with source triangulation. An approach is needed to determine the factors that most influence the acceleration of adoption of financial technology. Once these factors are known, step approach and development will be easier to do.

Keywords: Financial Technology, SME, intention, Small and Medium Enterprises (SMEs)

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摘要:中小企业是印尼经济的支柱和力量之一。印尼的中小企业因为技术的发展而开始成长。支撑因素之一是金融科技(fintech)业务。本研究旨在找出影响中小企业(供应商)在以无现金支付应用(例如:OVO, T-Cash等)的形式使用金融技术的意愿的因素。本研究采用半结构化的研究框架，采用T-O-E(技术-组织-环境)方法。使用的方法是定性描述。影响因素的数据通过半结构化访谈来描述基于应用的无现金支付现象。有效性测试与源三角测量。需要一种方法来确定对加速采用金融技术影响最大的因素。一旦知道了这些因素，分步方法和开发将更容易进行。关键词:金融科技，中小企业，意向，中小企业

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National Conference of Creative Industry

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