Tourism Experience Comparisons between China and Thailand: Empirical Evidence from Young Generation Chinese Respondents

Abstract

The goal of this research is to study the satisfaction of traveling experienced between time in China and Thailand from the full-time bachelor degree Chinese students by using the normality and nonparametric 1 sample sign test. This study, therefore, examines young generation, Chinese respondents, regarding their experiences of traveling in Thailand to gain a better understanding of Chinese tourist behavior, and identify motivational factors that significantly influence their satisfaction. This research has compared and measured customer satisfaction for both experience in China against experience in Thailand in six variables namely Cost of traveling, Weather, Taste of local food, Interesting places, long-distance public transportation and Quality of life. To collect the relevant quantitative and qualitative data, questionnaires were given to the respondents with Chinese language translation. The findings show that Chinese students are highly satisfied with time in Thailand because of favorable weather, the taste of local food, interesting places, and better quality of life. However, the costs of traveling and long-distance public transportation for Thailand are doubtful in Chinese students perception.