Exceptions of diffusion of innovation theory during COVID-19 pandemic and health policy implications - A viewpoint

Abstract

Diffusion of Innovation expedites the health promotion through enhancement in behaviour changes. If the natural course is uninterrupted the DOI theory follows the normal curve but if dissemination component is supplemented with this, it can bring about change in the normal curve with faster adoption rate by the society. This new way of adoption will not only benefit the adopters but guide public health experts, policy makers and implementers amidst pandemic crises like COVID-19. Thus, the theory of dissemination should be clubbed with DOI theory for formulating any health policy for any country.