ANALISIS ADOPSI PENERIMAAN TEKNOLOGI INFORMASI OLEH USAHA MIKRO, KECIL, DAN MENENGAH DI KECAMATAN PANTI KABUPATEN JEMBER

Ira Puspitadewi Samsuryaningrum, Jekti Rahayu
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Abstract

This study examines the effect of perceived usefulness and perceived ease of use on behavioral intention to use and actual use of information technology in Micro, Small, and Medium Enterprises (MSMEs). The sample of this study consisted of 40 respondents as the owners of MSMEs in Panti District, Jember Regency, which was taken by accidental sampling technique. SEM analysis was used to analyze research data. The results showed that perceived usefulness and perceived ease of use have significant effects on behavioral intention to use information technology. Perceived usefulness and perceived ease of use significantly affect the actual use of information technology. Results also showed that behavioral intention to use has a significant effect on the actual use of information technology. However, perceived usefulness through behavioral intention to use and perceived ease of use through behavioral intention to use did not significantly affect the actual use of information technology at MSME in Panti District, Jember Regency. Keywords: actual use, behavioral intention to use, e-commerce, perceived ease of use, perceived usefulness
本研究考察了感知有用性和感知易用性对中小微企业(MSMEs)信息技术使用行为意向和实际使用的影响。本研究采用随机抽样的方法,选取Jember Regency Panti区的中小微企业业主40名作为调查对象。采用扫描电子显微镜(SEM)分析研究数据。结果表明,感知有用性和感知易用性对信息技术使用行为意愿有显著影响。感知有用性和感知易用性显著影响信息技术的实际使用。结果还显示,行为使用意向对信息技术的实际使用有显著影响。然而,通过行为使用意愿感知有用性和通过行为使用意愿感知易用性对Jember Regency Panti地区中小微企业信息技术的实际使用没有显著影响。关键词:实际使用,行为使用意向,电子商务,感知易用性,感知有用性
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