Algorithm for Identification and Analysis of Targeted Advertising used in Trending Topics

Proceedings of the 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research and Leadership in Post-pandemic Engineering: Resilient, Inclusive and Sustainable Actions” Pub Date : 1900-01-01 DOI:10.18687/laccei2022.1.1.57

D. Riaño, G. Molero-Castillo, E. Bárcenas, R. Aldeco

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Abstract

Today, companies choose to display their advertising content on Web pages, using all the resources that technology offers, whether through eye-catching images, animated images, and even videos. The objective is to ensure that the information not only reaches the public but that their ideas travel to target audiences, to people who can potentially consume your products or services. Thus, at present, technology has revolutionized digital marketing, having as greatest exponents of effectiveness to Web pages and social networks, where the information traffic generated by users is analyzed, for example, through trending topics. A clear example that has been observed in 2020 and 2021 were the trends that have shaken the world, such as COVID-19, changing the way any business or organization works, apart from its impact on health. However, brands, apart from seeking empathy with consumers, designed their advertising campaigns to increase their sales. This paper presents an algorithm for the identification and analysis of advertising patterns directed by some brands that have sought to increase their sales successfully, having as a message the awareness of its consumers through displaying content in banners and advertisements, and thus achieve the attention of users. © 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.

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趋势话题中目标广告的识别与分析算法

今天，公司选择在网页上展示他们的广告内容，利用技术提供的所有资源，无论是通过引人注目的图像，动画图像，甚至视频。目标是确保信息不仅到达公众，而且他们的想法传递给目标受众，传递给可能消费你的产品或服务的人。因此，目前，技术已经彻底改变了数字营销，对网页和社交网络具有最大的有效性指数，其中用户产生的信息流量被分析，例如，通过热门话题。在2020年和2021年观察到的一个明显例子是震惊世界的趋势，如COVID-19，除了对健康产生影响外，还改变了任何企业或组织的运作方式。然而，品牌除了寻求与消费者产生共鸣外，还设计了广告活动来增加销售额。本文提出了一种算法，用于识别和分析由一些品牌指导的广告模式，这些品牌试图成功地增加销售，通过在横幅和广告中显示内容作为消费者意识的信息，从而获得用户的关注。©2022拉丁美洲和加勒比工程机构联盟。版权所有。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research and Leadership in Post-pandemic Engineering: Resilient, Inclusive and Sustainable Actions”

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