User Modeling in Telecommunications and Internet Industry

Abstract

It is extremely important in many application domains to have accurate models of user behavior. Data mining allows user models to be constructed based on vast available data automatically. User modeling has found applications in mobile APP recommendations, social networking, financial product marketing and customer service in telecommunications. Successful user modeling should be aware of several critical issues: who are the target users' How should the solutions be updated when new data come in? How should user feedback be handled? What are the "pain" points of users' In this talk, I will discuss my own experience on user modeling with big data. I will draw examples from telecommunications and the Internet industry, contrasting and highlighting some lessons learned in these industries.