On the Development Strategy of Cultural and Creative Product Design of Nanyang Han Painting Museum

Abstract

The Han Painting Museum in Nanyang is an art museum specializing in the study of Han Dynasty portraits and stone carvings with high artistic value. Due to the special display of antiquities in the museum, the number of visitors is very small at present, so the design and development of cultural and creative products for the Han Painting Museum can be of great significance to the commercial development of Nanyang. This paper focuses on the excavation of Nanyang Han painting culture and the refinement of Han painting stone pattern symbols, and the use of contemporary technology for innovative design, so as to explore a road of design and development strategy of cultural and creative products close to life, and to further enhance the popularity of Nanyang Han painting museum. this will further enhance the cultural and artistic value and social value of the Nanyang Han Painting Museum.