Analysis of competitiveness in Mipymes during the covid-19 pandemic, case of Tlaxcoapan, Hidalgo

Abstract

The objective of this research is to carry out an analysis of the competitiveness of MSMEs, in the municipality of Tlaxcoapan, Hidalgo; in order to know what are the factors that prevent them from staying within the local market during the Covid-19 pandemic. The methodology used was with a mixed approach and descriptive-exploratory research design, where the characteristics that the MSMEs of the Municipality of Tlaxcoapan live today were identified; The instrument that was applied to collect the data was a questionnaire divided into 5 sections: marketing, clients, competitiveness, contingency protocols and the use of information and communication technologies; 323 questionnaires were applied, a result that the statistical sampling yields, according to 2043 economic units. As a result, it was identified that 78% of the owners of MSMEs consider that in order to be competitive it is important to generate strategic plans in the areas of marketing, clients, contingency protocols, and the use of information and communication technologies, due to that are of great relevance to survive in the markets, in addition to the uncertainty that could occur at some other time of pandemic or some other contingency that could affect their economic operations. During the Covid-19 Pandemic, many miro, small and medium-sized companies did not know how to face such a crisis, despite the technological tools they were able to implement in their businesses. Alliances can be made with higher education institutions to be able to work hand in hand and provide solutions to the needs presented by the MSMEs of Tlaxcoapan, Hidalgo