Research on Problems and Countermeasures of Financial Supply Chain Management in Chinese Retail Enterprises

Abstract

In the face of fierce competition in the market, Chinese retail enterprises can take the initiative to adapt to economic development, constantly transform for market demand, and form a mixed business model of "online + offline". Payment and settlement are becoming electronic, and the supply of goods depends on supply chains. However, due to the development trend of global economic integration, China's retail enterprises have realized that the traditional management mode can no longer adapt to today's fierce competition. More importantly, it is necessary to establish a management mode of the strategic partnership with other enterprises. Therefore, China's retail enterprises have a more urgent need to solve the supply chain management problem. Firstly, this paper analyses the existing common problems of Chinese retail enterprises' financial supply chain management through the literature research method. Secondly, it analyzes the typical problems of Chinese retail enterprises' supply chain management through the case study method and comparative analysis method. Finally, it proposes optimization strategies for the problems. The purpose of writing this article is to help more Chinese retail enterprises solve the financial supply chain management problems, improve the retail industry's economic benefits, and ensure the rapid growth of the modern service industry.