Behavioral Processes in International Business - Perspective of the Republic of Macedonia

Abstract

The diverse, strictly turbulent and fairly unpredictable character of the environment in which the international business is effected increases the necessity of managing the behavioral processes, both in export oriented companies, as well as in those that would face the increased international competition on the domestic market. The base of the international behavioral processes is located within the premises that different international environments increase the necessity of applying different behavior. At the same time, the capacity of applying a proper behavioral model is in connection with the organizational maturity, the ability of an organization to adopt and with the potential to simultaneously develop the behavioral processes according to the changes in the strategy, structure and organizational system. The Republic of Macedonia, as a country in transition, faces the challenge of creating a business environment in which the various forms of organizations would be stimulated to develop and further improve their behavioral processes.