The congress and convention tourism as a factor of competitiveness at the micro level in the hotel sector of Mérida Yucatán

Abstract

This article shows the results of an investigation based on the analysis of the systematic competitiveness in the congresses and the impact that it represents in the hotel sector of the City of Mérida, Yucatán. It was determined to use the type of exploratory research, with the qualitative and quantitative research approach, the first, because the study will collect historical and recent data related to congress tourism in the city of Mérida.With the results obtained, the impact caused by the congresses within the hotel sector of the city of Mérida, Yucatán is known, identifying the degree of relationship between the authorities that regulate the process of providing accommodation services and that of the people traveling to the city for activities related to congresses. All of this, in order to list the benefits and opportunities that congress tourism brings to the three, four and five star hotel sector in the city of Mérida.