Customer Needs Analysis for Overseas Purchasing in Taiwan

Abstract

In today's overseas purchasing industry, consumers' preferences and demands have been changing quickly due to fierce market competition. Overseas purchasing agents need to discover the real needs of consumers and to differentiate services or products. Therefore, this study will use the Kano Model to conduct a questionnaire survey, in addition to helping the overseas purchasing industry to quickly understand the true needs of customers, to find the categorization of quality elements that are attractive to consumers. Finally, the results of the study will be provided to the overseas purchasing agents as references for facilitating the service industry to differentiate services and products, and enhance market competitiveness.