LEADING IN THE TIME OF CRISIS: CHARISMATIC LEADERSHIP

Abstract

The global economy, as well as our health and social behaviour seem to be significantly affected by the COVID-19 pandemic. Considering the influence that leaders have on followers, distribution of resources and policies, the study of leadership seems to be an important tool for facing crisis situations. This paper reviews charismatic leadership theory and in particular outlines verbal and nonverbal tactics of charismatic leadership. The paper outlines empirical findings that show the impact of charismatic leaders on various outcomes.