Mobile phone users attitude towards Mobile Commerce (m-commerce) and Mobile Services in Oman

Abstract

As the number of mobile phone users is growing, purchasing products and services using mobile phones and other mobile devices are also increasing. The purpose of this study was to provide the status of m-commerce in Oman in term of consumers' attitudes towards mobile commerce and mobile services provided by mobile operators in Oman. The study showed that there is a promising future for m-commerce in Oman as above 200 respondents said that they are willing to buy products and services using their mobile phones. Security of mobile transactions and the cost of products and services are great concerns to the mobile phone users in Oman. The outcome of the study would be of a particular interest to the private and public telecommunication organizations; especially those that intend to invest in m-commerce in the Gulf Cooperation Council (GCC).