Analysis of the influencing factors of sudden and major public events on the development of urban tourism

Abstract

Public emergencies will have a certain impact on social security, public order, market economy, citizens' lives and property. The global outbreak of COVID-19 in 2020 has posed a great threat to the global economic environment and people's safety. As an industry of new economic development, tourism itself has weak market stability, and the occurrence of public security emergencies will have a greater impact on tourism. In this context, this paper takes the impact of COVID-19 on urban tourism in Wuhan, China, as a case study to explore the impact of public emergencies on urban tourism development. Using the method of questionnaire survey, the national tourists as a sample of sampling survey, from the perspective of the city's tourism image, tourists and tourism enterprises, descriptive statistics of tourists' perception, the following conclusions are drawn: (1) after the epidemic, tourists have a positive impact on the city's tourism image; (2) After the epidemic, only 35% of tourists are willing to travel to Wuhan in the form of travel agency, and more tourists prefer independent travel, with 63% of tourists choosing independent travel. (3) After the epidemic, tourists have changed their choice of scenic spots, ways of visiting and accommodation environment, and will consider safety factors more.