TheRole of Ethical Leadership in Building Perceived Organizational Reputation :An Analytical Study

Abstract

This study discusses the role of ethical leadership in building perceived organizational reputation .It tries to introduce a theoretical framework about the variables according to the previous literature .It also introduces an analytical framework for the opinions of (38) educational leadership in a sample of faculties of AL-Qadisiya University . The ethical leadership as an independent variable was expressed through the six dimensions (Fairness ,power sharing , role clarification , attention workers , Integrity , ethical guidance ). While the expression for the perceived organizational reputation as dependent variable through four dimensions (Admire and respect, Trust, Good feeling, and Overall reputation). the researcher has adopted a questionnaire as tool to measure the variables of the study . The first section of which to measure ethical leadership based on the scale of (Syd,&Abd-Albasit,Bashir,2017). while the second section of which is devoted to measure perceived organizational reputation based on the scale of (Ponzi et al.,2011; Reputation institute , 2012) . the study used a set of statistical tools such as Pearson correlation coefficient , multiple regression analysis , F and ( R 2 ) tests , The study found a set of conclusions and recommendations among which is the key role of ethical leadership practices in building good reputation for organization.