Application of 3D Design Software in Graphic Design

Abstract

The development of graphic design is inseparable from two important factors: the first is the development of digital technology, resulting in diversified design techniques and communication methods; the second is the changes of aesthetic taste of graphic design viewers. If the development of digital technology is the material basis for the development of graphic design, then the changes in the viewers' aesthetic taste are the spiritual power of its development, and the two complement each other. The vigorous development of 3D design software and its more and more powerful functions have led many graphic designers to apply it in design. This can not only improve the designer's work efficiency, but also greatly enrich the expression of visual language, so that the viewers can get an immersive feeling. In this way, it can improve the brand recognition and serve a good brand promotion purpose.