Investment Research and Analysis for the Elude Company Based on POCD and SWOT Analysis

Abstract

Investment requires significant consideration of diverse elements, especially for a new product or service in the market. Elude company is one company in the travel industry that presented an app to help people identify areas they can visit based on how much the budget. The paper uses different components to help gain a deeper understanding and decide whether or not to invest in Elude Company. The methods used include assessing people, opportunity, external context, and deal (POCD), SWOT analysis, and investment analysis. The findings determined shortcomings in the people element based on POCD. This article also revealed that though the organization’s management is well-equipped with extensive business skills and experience, only a few have skills and knowledge for technological matters. Though external issues like the COVID-19 pandemic may hinder its expansion, proper and efficient marketing approaches will guarantee success. We used SWOT analysis and POCD to evaluate Elude's investment value and demonstrated it through this article with the information we can find. Through our analysis, we can understand the direction, potential, and future situation of the company's funds in the market.