A Systematical Method to Evaluate Omnipork’s Market Competitiveness Ability

Abstract

Traditional livestock farming generates a huge amount of greenhouse gas that will harm our environment. With the improvement of the technology, plant-based meat has become a reality. Plant-based meat is considered a perfect substitute for traditional meat since it will not generate greenhouse gas during production. However, the existing literature rarely studies the benefit of plant-based meat, and only a few articles are evaluating the plant-based meat companies. A plant-based pork company from Hong Kong will be introduced and evaluate if it is worth investing. Methods are used to analyze the company, including market analysis, target customer analysis, company competitiveness analysis, and company financial status analysis. The result indicates the company is competitive in the industry, and we are optimistic about its future development. This paper aims to provide a creditable analysis for the public investors who are interested in investing plant-based companies.