Research on brand digital Development and Design Method in intelligent Era

Abstract

The application of screen display, artificial intelligence, AR, VR and other technologies has accelerated the intelligent process of human society. In this context, the communication and design of brands have undergone earth-shaking changes. The author through to the era of smart consumers, discusses and analyzes the digital means, summed up the era of the brand of digital development pattern and methods, and application of the present brand digital related data investigation and analysis, it is concluded that the brand should be according to the change of the consumer and digital media corresponding response rapidly, brand digital design to reveal brand conciseness, interactive, Innovation, reliability, and ethics.