P2P-based E-commerce Trust Model and Strategies

Abstract

This article, from the prospect of P2P e-commerce advantages and challenges, discusses the risks of P2P e-commerce issues, and points out that trust is the basis of all business activities. Business organizations should take certain measures against risks from P2P e-commerce. The effective confidence-building mechanism can enable e-commerce more secure, reduce the risk of people's expectations, and enhance confidence in the P2P e-commerce. Taking into account the needs of e-commerce data security, this paper provides P2P-based e-commerce trust model. This model has inherited the advantages of traditional P2P model, combined with confidence-building mechanism to check for the main business in order to provide a highly reliable low-cost application.