The effects of AI-human-interaction to value creation in multi-actor systems: how AI shapes digital B2B sales

Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms, and Ecosystems Pub Date : 2019-08-26 DOI:10.1145/3340481.3342736

Sami Rusthollkarhu, Leena Aarikka-Stenroos

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引用次数: 2

Abstract

Artificial intelligence (AI) has been recognized to be the most disruptive technology in the next ten years. The disruptive potential of AI is based on enhanced data processing capabilities which enable broader task automation but also allows AI to change its behavior based on user input. Simultaneously with AI development new platform-based business structures have gained traction and disrupted traditional pipeline business models. Platform business models rely on digital infrastructures to connect the supply and demand. AI has great potential to enable efficient resource allocation in these kinds of systems and in that way enhance the potential of value creation. Despite this complementary condition between AI and platform-based business, no academic understanding concerning the intertwinement of AI technologies and platform structures has yet been published. This position paper introduces five research areas which help us to understand AI enhanced value creation in B2B sales platforms through technology interaction.

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人工智能-人机交互对多参与者系统中价值创造的影响:人工智能如何塑造数字B2B销售

人工智能(AI)被认为是未来十年最具颠覆性的技术。人工智能的颠覆性潜力基于增强的数据处理能力，它可以实现更广泛的任务自动化，但也允许人工智能根据用户输入改变其行为。随着人工智能的发展，新的基于平台的业务结构获得了牵引力，并颠覆了传统的管道业务模式。平台商业模式依靠数字基础设施连接供需。人工智能具有巨大的潜力，可以在这类系统中实现有效的资源分配，从而提高价值创造的潜力。尽管人工智能与基于平台的业务之间存在这种互补条件，但关于人工智能技术与平台结构相互交织的学术理解尚未发表。本文介绍了五个研究领域，帮助我们理解人工智能通过技术交互增强B2B销售平台的价值创造。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms, and Ecosystems

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