Capital Relations in the Winning Strategy of H. Khairunas and H. Yulian Efi in the 2020 Solok Selatan Regency Continuing Simultaneous Elections

Abstract

This study discusses the capital relations used by the pair Khairunnas and Yulian Efi in the 2020 simultaneous elections in South Solok Regency. In this study, the researcher uses the concept of capital proposed by Piere Boerdiu regarding economic, cultural, social and political capital. What is the form of capital relations in the strategy of winning the Khairunas and Yulian Efi pairs in the continued simultaneous elections of South Solok Regency in 2020. The first data emerges from the strategy of consolidating parties and successful teams. In the consolidation of political parties, economic capital and political capital become an important relationship. Based on the results of interviews with the treasurer informants of the Khairunas and Yulian Efi winning team and the supporting parties, in establishing the consolidation of political parties, it was found that there was a fairly large political cost in establishing communication and getting support with supporting parties, this is what affects the relationship between economic capital and capital. politics towards the consolidation of political parties. Furthermore, segmentation, targeting and positioning strategies, segmentation is basically used to get to know more groups of audiences that are useful for finding opportunities, undermining opposing groups based on preferences, preferences, desires, tastes, lifestyles, value systems and even personal problems. The positioning strategy will be in line with social capital where positioning will lead to the introduction of candidates to the public. canvassing strategy which is the spearhead of the Khairunas and Yulian Efi winning team in collaboration with third parties where the third party here is the bright survey agency.