Działania klubów piłkarskich na rzeczochrony środowiska - studium przypadku Forest Green Rovers

Abstract

Abstract: The article focuses on the essence of pro-social activities in the area of envi- ronmental care. The first part of the article presents the essence and outline of CSR ac- tivities. In the methodological part, the diagnosis was made using a case study. The sub- ject of the research was the English club Forest Green Rovers, which is considered to be the most ecological club in the world. The exploratory cognitive goal at work is to iden- tify the differences between clubs in Poland and the English club Forest Green Rovers. The utilitarian goal is to spread awareness of the social role that the club should fulfill. Both its current activities aimed at increasing interest in topics in the field of ecology, as well as plans for the future were presented. The last part of the article also includes man- agement implications for Polish football clubs. Keywords: sports management, sports marketing, CSR. JEL Classification: Z20