Effects Of Customer Relationship Management On Customer Loyalty

Abstract

The purpose of this study was to determine the effect of customer relationship management on customer loyalty. The results of this study indicate that Customer Relationship Management has a significant effect on Customer Loyalty, this is based on the result of tcount 18,806> t table 2,068 with probability sig. 0,000 5 0,05 indicates that H0 is rejected and Ha is accepted. Based on the Determination test the value of R Square is 0.939 or 93.9% shows that about 93.9% of the Customer Loyalty (Y) variables are influenced by Customer Relationship Management (X). While the remaining 6.1% is influenced by variables not examined in this study. So the authors draw conclusions in this study Customer Relationship Management variables have a positive influence of 93.9% on Customer Loyalty at BMT El-Munawar Medan.