AquaCloud: A SaaS Disruptive Innovation for Enterprise Business Ecosystem

Abstract

The "cloud" has been significantly useful as a channel to deliver on-demand business services. Today, smartphones act as a "Genie in a Bottle" where customers can get their products and services in a matter of click, and wishes can be granted in a blink of an eye. This customer-initiated activity is made possible through disruptive innovation using mobile apps. This paper presents a disruptive innovation in an enterprise software business ecosystem through Software as a Service cloud computing framework implemented on small and medium-sized enterprises. The customized Android mobile application called AquaCloud is intended to give superior improvement in doing business that mostly only large companies can offer. This study designed an industrial Internet framework where businesses with fewer resources focus on delivering mainstream performance through cloud computing and Internet of Things. This paper presents digital technology economy intertwined with non-digital products in creating a software business ecosystem.