A Proposed Framework for Effective Mobile Services Acceptance Factors

Abstract

In recent years, the advancement of Information and Communication Technologies (ICTs) and particularly rapid changes of mobile technologies lead to new applications and services development. Furthermore, the possibility of mobile service (m-services) delivery will change its current applications. Therefore, it is important to identify the most important user’s acceptance of m- services. This paper proposed a framework for identification of m-services acceptance factors based on technology acceptance models. The factors were analyzed with path analysis method for validity assessment.