RESEARCH OF APPROACHES TO INCREASE COMPETITIVENESS OF A FURNITURE ORGANIZATION

Abstract

Commercial organizations manufacturing furniture products are forced to look for ways to improve the competitiveness of their products. Modern market conditions, determined by instability in the economy, the transition from classical trade to the form of electronic stores, dictate new conditions for retaining competitive advantages in the product market and attracting the attention of consumers. The article presents the results of assessing the competitiveness of the analyzed furniture organization in comparison with the main competitors, furniture organizations of the Voronezh region.