Selecting the Best Approach for Website Optimization

Abstract

The creation of website is not sufficient for the promotion of a brand or service. It is essential to optimize the website in order to increase the website traffic by using the method of Search Engine Optimization. SEO includes Black Hat and White Hat methods of website optimization. At present, both the Black Hat and White Hat SEO techniques have been used to improve the rank of the website on the result page of search engine. This paper will help in understanding what actually separates White Hat SEO techniques from Black Hat SEO techniques. The outcome of this paper helps in understanding the use of Black Hat SEO techniques though being illegal method of optimizing your website and reach to a conclusion that which method is best for optimization of your website.