Consumer Upgrade Behavior Analysis in Mobile Telecommunication Services

Yan-Zhi Wang, Fang-Mei Tseng, Ju-yin Weng
{"title":"Consumer Upgrade Behavior Analysis in Mobile Telecommunication Services","authors":"Yan-Zhi Wang, Fang-Mei Tseng, Ju-yin Weng","doi":"10.1109/IIAI-AAI.2016.101","DOIUrl":null,"url":null,"abstract":"We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.","PeriodicalId":272739,"journal":{"name":"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IIAI-AAI.2016.101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.
移动通信服务中的消费者升级行为分析
我们运用惯性理论和学习效应理论来分析消费者升级行为。台湾地区从3G升级到4G的移动使用行为适合我们的研究,我们从台湾一家电信服务提供商那里获得了真实的数据集。我们发现惯性的影响使消费者在语音使用中保持相同的行为。学习效应导致消费者逐渐增加数据使用量,减少语音使用量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信