Analysing The Effectiveness of E-Mail Surveys: A Case Study In Australia

E. Gide, Mingxuan Wu
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Abstract

The e-mail based survey technique is widely used as one of the most important research methods for the last five years. However, there are evidences reported of response rates declining per annum. This research reviews existing researches on e-mail surveys, and conducts a case study in Australia. As a result, this paper analyses the reasons for refusals to e-mails surveys, and the response speed in details. Finally, this paper makes a recommendation for conducting e-mail surveys in more effective way.
电子邮件调查的有效性分析:以澳大利亚为例
基于电子邮件的调查技术作为近五年来最重要的研究方法之一被广泛使用。然而,有证据表明,回复率每年都在下降。本研究回顾了现有的电子邮件调查研究,并在澳大利亚进行了案例研究。因此,本文详细分析了邮件调查被拒绝的原因,以及邮件调查的响应速度。最后,本文对如何更有效地开展电子邮件调查提出了建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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