Pelatihan Desain Display Promosi dan Kemasan pada UMKM Pondok Kelapa

Abstract

Pondok Kelapa is one of the sub-districts in Duren Sawit, East Jakarta where most of the residents have businesses in various fields such as; businesses in the automotive, food, and fashion sectors. Due to the large number of residents who have MSMEs, the wheels of the economy in this region are quite developed. However, since the pandemic caused the income of residents who have businesses to decline, so it is necessary to provide assistance to residents to revive their businesses, one of which is by making attractive and ergonomic promotional displays and packaging, considering that during the pandemic almost all business was carried out online. This service activity is carried out by providing training and assistance to Pondok Kelapa residents who have MSMEs to design attractive and ergonomic promotional displays and packaging. So it is expected that promotional and sales activities will approach the use of displays and result in the income of Pondok Kelapa residents. The training was given offline in Pondok Kelapa Village, East Jakarta. The success of this activity can be seen from the increase in people's knowledge about the design of promotional displays and ergonomic packaging. This is known from the participants' responses to the questionnaire given which shows that 100% of participants agree that the material provided is useful and has an impact on increasing participants' knowledge.