Logistical Market Opportunities for Roasted Peanut Exports. A Case Study

Abstract

The article analyzes a case study of an important peanut producing company in the Province of Córdoba, Argentina, with the intention of exploring and characterizing new target export markets within Latin America. The intention is to determine the logistic viability of the company to export the oilseed Arachis hypogaea, commonly known as "Peanut". Peanuts were selected as a star product because of the high demand for them and because of the innumerable benefits and properties they have for human consumption, since they are rich in proteins, oils, fiber, vitamins and carbohydrates (Zapata et al., 2012; Shi et al, 2016; 2017; Di Stasio et al., 2020; Bonku and Yu, 2020). Specifically, peanuts, in their roasted version, are a lower fat product than fried peanuts and are highly appreciated in the world as a snack (Kong et al., 2013; Guo et al., 2020). Additionally, it is important to highlight that the province of Córdoba (Argentina) contributes between 80 and 90% to the national production of this oilseed, while it stands out among the five largest world producers (Ackerman, 2006; Calzada and Rosadilla, 2018; Magyp, 2020). From the perspective of international trade, peanuts are in the chapter belonging to nuts or dried fruits (Jovtis and Juez, 2014). All these elements combined make the decision to analyze the market of the mentioned product in the time frame of the last years, with a strong emphasis on the complete statistical data of the years 2018 and 2019 for the industry.